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微商的发展趋势与大学生微商创业探析 预览 被引量:4

The Development Trend of Micro Business and Micro Business Entrepreneurship of College Students
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摘要 在电子商务飞速发展的形势下,人们对生活条件的高度需求促使了微商的形成,并成为电子商务中的新潮流。许多大学生利用微信平台信息传播率高、成本低、操作简便的特点,进行微商创业。鉴于当前形势来看,微商业在迅速发展,具有良好的发展前景,但也具有一定的风险。文章在对微商的发展趋势做出分析后,围绕大学生微商创业进行了探析。 With the rapid development of e-commerce, people’s high demand for living conditions has promoted the formation of micro-quotient and become a new trend in e-commerce. Many college students take advantage of the characteristics of high information dissemination rate, low cost and easy operation of micro business platform to start their own businesses. In view of the current situation, micro-commerce is developing rapidly, with good prospects for development, but also has certain risks. After analyzing the development trend of micro businesses, the article analyzes the entrepreneurship of college students.
作者 兰月凤 Lan Yue-feng(Fuzhou Vocational and Technical College, Fuzhou Fujian, 350108, China)
出处 《佳木斯职业学院学报》 2018年第11期420-421,共2页 Journal of Jiamusi Education Institute
关键词 微商 发展前景 大学生创业 micro business prospects for development college students entrepreneurship
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