期刊文献+

在线信息对西安市星级酒店和经济型酒店网上预订的影响研究——以携程网数据为例 预览

A Study on the Impact of Online Information on the Online Booking of Star Hotels and Budget Hotels in Xi'an: Based on Ctrip Data
在线阅读 下载PDF
收藏 分享 导出
摘要 在线信息对网上预订的影响研究是酒店市场营销和顾客管理的重要问题。文章以西安市190家星级酒店和经济型酒店为研究样本,利用携程网在线信息,通过多元线性回归模型,分析酒店特征信息、预订平台信息和消费者点评信息对星级酒店和经济型酒店网上预订的影响。研究结果表明:酒店价格和预订平台评级对两大类型酒店均产生显著影响;消费者评论信息中的位置、设施和服务对星级酒店影响显著,对经济型酒店无明显影响;不推荐率是7要素中对两类酒店影响最为显著的要素。基于此,文章从酒店与预订平台沟通合作、服务提升和顾客分类管理等方面为酒店营销管理和预订平台消费者管理提供相关建议。 To study the impact of online information on online booking is an important issue in hotel marketing and customermanagement. Based on 190 star hotels and budget hotels in Xi'an, with Ctrip online information, this paper analyzes the impact of hotelfeatures information, booking platform information and consumer information on star hotels and budget hotels online booking through themultiple linear regression model. The results show that the hotel price and reservation platform rating have a significant impact on the twotypes of hotels; the location, facilities and services in the consumer comment information have a significant impact on the star hotel, but nosignificant effect on the budget hotel; no recommend rate is the most significant element in the 7 elements affecting the two types of hotels.Based on this, this paper provides relevant recommendations for hotel marketing and consumer management of the two type of hotels fromcommunication and cooperation with hotel booking platform, service promotion and customer classification management and other aspects.
作者 朱海艳 田淋玲 ZHU Hai-yan, TIAN Lin-ling(School of Management, Yulin University, Yulin 719000, China)
出处 《价值工程》 2017年第31期3-6,共4页 Value Engineering
基金 陕西省教育厅项目(16JK1884) 榆林市社科联项目(YLSKGH2016-17) 榆林学院博士科研启动基金(16GK26).
关键词 在线信息 经济型酒店 星级酒店 网上预订 online information budget hotels star hotel online booking
作者简介 朱海艳(1981-),女,河南信阳人,副教授,博士,研究方向为旅游经济运行.
  • 相关文献

参考文献4

二级参考文献67

  • 1魏峰群.对历史文化名城旅游开发的探索和思考[J].旅游科学,2006,20(2):30-34. 被引量:24
  • 2沈祖祥,林弈言.我国“八大古都”古都文化旅游发展战略思考[J].旅游科学,2006,20(3):13-15. 被引量:17
  • 3Haubl G, Trigs V. Consumer decision making in online shopping environments: The effects of interactive decision aids [ J ]. Marketing Science, 2000, 19 ( 1 ) :4 - 21. 被引量:1
  • 4Detlor B, Susan S, Chris G. Pre - purchase online information seeking: Search versus browse [ J ]. Journal of Electronic Commerce Research, 2003, 4 (2) : 72 - 84. 被引量:1
  • 5Litvin S W, Goldsmith R E, Pan B. Electronic word -of- mouth in hospitality and tourism management [ J ]. Tourism Management, 2008, 29 (3) :458 - 468. 被引量:1
  • 6Klein L R. Evaluating the potential of interactive media through a new lens: Search versus experience goods [ J ]. Journal of Business Research, 1998, 97 (41) : 195 - 203. 被引量:1
  • 7Robert P A, Merino M C. Consumer information search behavior and the internet [ J ]. Psychology & Marketing, 2003,20 (2) : 99 - 121. 被引量:1
  • 8Chen PY, Wu S Y, J Yoon. The impact of online recommendations and consumer feedback on sales [ A ].//: Chris V Z,Steve P( Eds. ). Proceedings of the International Conference on Information Systems [ C ]. AIS Electronic Library, Washington DC, 2004.711 - 724. 被引量:1
  • 9Chevlier J A, Mayzlin D. The effect of word-of- mouth on sales: Online book reviews [ J]. Journal of Marketing Research, 2006, 43 (3) : 345 - 354. 被引量:1
  • 10Liu Y. Word of mouth for movies: Its dynamics and impact on box office revenue [ J]. Journal of Marketing, 2006, 70 (7): 74 -89. 被引量:1

共引文献55

投稿分析

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部 意见反馈
新型冠状病毒肺炎防控与诊疗专栏