For the amount of service attributes which disinguish from goods, one must understand it for the success of new service development. The paper gives an analysis on the service attributes such as intangibility, heterogeneity, simultaneity, and how they affect the new service development. With an comparative analysis between new products development process and new service developoment process. the paper vaises three questions that must be seriously considered in the new seervice development based for these service attributes.
new service development